WINNERS

After retiring the WINNERS couch campaign that lasted 5 years, we were tasked with coming up with a new creative platform. We wanted to make something that didn’t feel like advertising. So we looked at what the WINNERS target actually enjoyed watching. TV shows like Suits, How to Get Away with Murder, and Scandal. We gave them something that was just as dramatic and bingeable, baked in some WINNERS truths, and advertised it like a new show.

Introducing Finders Keepers. A WINNERS ORIGINAL SERIES.

WE EVEN MARKETED IT LIKE A TV SHOW WITH SOCIAL CONTENT, PRINT ADS, AND TELEVISION SNIPES

Checkout some of the reactions below

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SO…NETFLIX?

;)

All Unwanted Film Fest WINNERS | FINDERS KEEPERS Canadian Centre For Child Protection CIBC | Financial Stress Companions Raptors & Leafs x Maple Leaf Foods Questrade | Take Hold of Tomorrow CSMLS | INDIGO LAB COAT TurboTax | Side Hustles SKIPTHEDISHES | DO WHAT FEEDS YOU The Beauty Project Sunnybrook | Bring Us The Impossible Angry Orchard | Not So Sweet The Code | Rare Gemstones

Unwanted Film Fest WINNERS | FINDERS KEEPERS Canadian Centre For Child Protection CIBC | Financial Stress Companions Raptors & Leafs x Maple Leaf Foods Questrade | Take Hold of Tomorrow CSMLS | INDIGO LAB COAT TurboTax | Side Hustles SKIPTHEDISHES | DO WHAT FEEDS YOU The Beauty Project Sunnybrook | Bring Us The Impossible Angry Orchard | Not So Sweet The Code | Rare Gemstones