Sextortion was rising among teenage boys. To help, we created an integrated campaign providing teenage boys with a response to people asking for nudes online. Don’t send naked photos or videos, send a naked mole rat instead.
The campaign was talked about and covered in Canada, The U.S., The UK, New Zealand, Australia, Germany, and France and was written about in publications like The New Yorker, Mashable, Quartz, Huffington Post Canada, Seventeen, and Cosmopolitan, just to name a few.
Awards:
D&AD: Wood Pencil best in advertising and design CANNES LION: 3X SHORTLIST Marketing awards: 1 gold, 2 silver, 2 bronze webby's: shortlist one show: MErIT ADCC: 2 silver CMA: gold Atomic: 2 bronze contagious: The Most Contagious Campaigns of 2017 ad age campaign of the year: pro bono gold
DON'T GET SEXTORTED, SEND A NAKED MOLE RAT INSTEAD. dontgetsextorted.ca
