Part One - Teaser
Teaser Ads promoting the Jeep VR experience will be located throughout different cities.
Copy : Experience Part one. JeepVR.com
Jeep Cardboard
Jeep Cardboard will be dispensed through a vending mechanism situated inside trafficked areas. In order to access the machine, you must have a Jeep key.
Escape the City
A footprint would be set up called "Escape the City." Here participants would sign up to play a game similar to Escape The Room but within a city wide landscape using Jeep vehicles. At the end of the game, participants will find themselves at a Jeep dealership to escape the city through the JeepVr experience. This allows Jeep to achieve test drives in a whole new adventurous way.
Airbnb
Consumers can rent a Jeep tent in the rubicon trail.
