Don’t get sextorted, send a naked mole rat

Sextortion was rising among teenage boys. To help, we created an integrated campaign providing teenage boys with a response to people asking for nudes online. Don’t send naked photos or videos, send a naked mole rat instead.
Visit dontgetsextorted.ca to see the full campaign

Awards:
D&AD Wood Pencil
3x Cannes Lions Shortlist
Marketing Awards: Gold, 2x Silver, 2x Bronze
One Show Merit
CMA - Gold
AToMiC  Awards - 2x Bronze
Ad Age Campaign of the Year - Pro Bono: Gold
ADCC - 2x Silver
Communication Arts - Shortlist
Featured in Contagious Magazine's Most Contagious Campaigns of 2017